Another Monday is before us and workers are returning to work to toil with their hands as they wait on the Almighty God to surely bless them through the work of their hands (Deuteronomy 28:12)
#BGIM- BUILD A CONNECTION WITH THEM
In this year of Growth as dubbed by #BGIM in the New Year’s Edition, one way we can surely grow our businesses is to build a connection with our clients or patrons.
I say it again, if we want to GROW in 2018, we need to build a connection with our customers. Why did I say it again? And how can we build connections with them?
You are not the only one providing that service or producing that products or goods in your country. You are not the only seeking for that sponsorship or investment from that funding organisation. You are not the only one making an advert of that goods or service you provide? Other people are doing same, so why should people patronize yours?
People would because you built a good connection with them. The connection in this case is a common ground of interest that would make the person feel that this product is one of our own. It might be
–a common language (be it high standard English, average English, pidgin English, Twi, Ga, Ewe or any indigenous language)
-a catch phrase that people easily associate with (an example is Guiness’ MADE OF BLACK phrase)
-a slogan or name everyone likes (Happy Man, Sweet Mother)
-a geographical area (all patrons in Accra, all clients in Kumasi, Mumbai, New York or Johannesburg)
-an association (Builders Association, Artisans Association, Old Students Association)
Anything that can make you connect with that person is an advantage. Sometimes even your own name can help.
Do you know the similarity of your name to someone’s mother and father’s name can make a breakthrough for you? Much less their daughter or son’s name.
Build A Connection With Them
#BGIM Bless God It’s Monday
Have A Blessed Working Week whilst Building Connections with them all.